Creating the Right Left logo

A glimpse into the creative process behind the Right Left logo

My brother-in-law and his wife love to play a game called Logo Quiz. Okay, okay. It's not the most creatively-named game, but it's got a great concept. It's a simple game where you identify a company or brand based solely off a small portion of the company's logo. When it comes to Logo Quiz, my brother-in-law is hard to beat. I'm not too shabby, either. In fact, lots of people are fairly good at Logo Quiz. Why?

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